- Planning for marketing and branding objectives.
- Overall responsibility for brand management and corporate identity
- Managing all activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Coordinating marketing campaigns with sales activities.
- Overseeing the company marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Manage and improve lead generation campaigns, measuring results.
- Monitor and report on effectiveness of marketing communications.
- Gather and analyze customer insight.
- Creating a wide range of different marketing materials.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
- Take calculated risks based on data-driven analytics.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Develop and lead a marketing team that will develop and execute new concepts, business
Requirements
- Master degree in Marketing or relevant fields.
- Strong understanding of customers and market dynamics and requirements.
- Proven working experience in related fields in FMCG, minimum 5 years (ideally at a senior level in one of the big FMCGs companies).
- Strong analytical, written/verbal communication, presentation, interpersonal, and relationship building skills and data-driven thinking.
- Exhibits strong decision making abilities.
- Ability to organize, interpret, and analyze large volumes of qualitative and quantitative data.
- Ability to analyze data from numerous sources, and lead decision making.
- Creative, diplomatic, ability to multi-task and handle pressure.
- Budget management skills and proficiency.
- Comfortable working with different teams both internally and externally
- Strong professional references and proven ability to work in a dynamic environment with many types of people at various levels and create value every day.
- Result and goal orientated and detail-conscious.
- Very good written and verbal communication skills in Persian and English.
- Ability to analyze and interpret consumer, industry and competitive trends.
- Excellent knowledge and understanding of marketing, sales and food industry.
- Ability to travel within country.
- Presentable with a positive attitude and pleasant personality.
- Willingness to put in long hours of work and achieve planned objectives.