Job Description
Digikala Service, a subsidiary of Digikala, provides a wide range of after-sales services, including warranties, installation, on-site repairs, and other customer support solutions.
We are looking for a Sales Marketing Lead Expert to drive marketing initiatives and sales growth at Digikala Service. This role is responsible for developing and executing marketing strategies, leading integrated campaigns, identifying growth opportunities, and optimizing sales and marketing performance.
The ideal candidate combines strategic thinking, strong analytical skills, and hands-on execution capabilities to deliver measurable business results.
Key Responsibilities
Marketing Strategy & Planning
- Develop and execute sales and marketing strategies aligned with Digikala Service's business objectives.
- Create short-, mid-, and long-term marketing plans to drive sustainable growth.
- Analyze market trends, competitors, and customer segments to identify new business opportunities.
- Define and monitor sales and marketing OKRs and KPIs.
- Contribute to brand positioning strategies and brand awareness initiatives.
Campaign Management & Execution
- Plan, execute, and optimize integrated online and offline marketing campaigns.
- Lead customer acquisition, retention, and sales growth campaigns across multiple channels.
- Collaborate with content, design, product, operations, and sales teams to ensure successful campaign execution.
- Coordinate with external partners and agencies to develop and implement marketing initiatives.
- Monitor campaign performance and ensure timely delivery of marketing activities.
Sales Growth & Market Development
- Work closely with cross-functional teams to improve lead generation and conversion rates.
- Identify and develop new sales and marketing channels to expand market reach.
- Contribute to service pricing, packaging, and promotional strategies.
- Identify opportunities to accelerate revenue growth and improve sales performance.
Performance Analysis & Optimization
- Track and analyze marketing campaign performance and sales effectiveness.
- Develop performance reports covering KPIs, campaign ROI, and sales funnel metrics.
- Identify performance gaps and recommend actionable improvements.
- Continuously optimize marketing initiatives based on data, customer insights, and market feedback.
Stakeholder & Partner Management
- Collaborate with internal teams, including marketing, product, operations, customer support, and sales.
- Manage relationships with external marketing partners, agencies, and service providers.
- Ensure the quality, consistency, and timely delivery of marketing activities.
Requirements & Qualifications
- Minimum of 3 years of relevant experience in marketing, digital marketing, or sales-driven marketing roles.
- Strong knowledge of marketing and sales strategies, with proven hands-on execution experience.
- Demonstrated experience in driving significant sales growth and delivering measurable business results.
- Proven track record of planning and executing successful sales and marketing campaigns.
- Hands-on experience with digital marketing channels, including Performance Marketing, CRM, Content Marketing, and Social Media.
- Familiarity with marketing automation platforms and tools.
- Proficiency in marketing analytics and reporting tools such as Google Analytics, CRM systems, and performance dashboards.
- Strong analytical skills with the ability to make data-driven decisions based on KPIs and ROI.
- Understanding of brand management, customer journeys, and conversion optimization.
- Excellent planning, prioritization, and project management skills.
- Strong communication and stakeholder management abilities, with experience working across cross-functional teams.
- A proactive, results-oriented mindset with strong ownership, attention to detail, and execution capabilities.
- Ability to thrive in a dynamic, fast-paced environment.
- A bachelor's degree in Business Administration, Marketing, MBA, or a related field is a plus.
