Job Description
At Zima, we're looking for someone who sees marketing as a growth engine—someone who can connect customer acquisition, activation, retention, brand trust, product positioning, and business development to measurable business outcomes.
Zima is already one of the leading crowdfunding platforms in Iran. The next phase is about building a focused and repeatable marketing engine that grows the investor base, increases funded amount, strengthens market trust, and generates demand from companies seeking financing.
This is a hands-on role at the intersection of Marketing, Growth, Product, Customer Lifecycle, and Business Development.
Responsibilities:
-Develop and execute Zima's marketing and growth strategy with a clear focus on business growth and efficiency.
Build cost-efficient acquisition channels and improve the investor journey from registration and KYC to first investment, repeat investment, and long-term engagement.
Develop marketing initiatives that generate qualified demand from companies seeking financing and improve the conversion of those opportunities.
Lead Product Marketing across positioning, messaging, value proposition, go-to-market, and service adoption.
Strengthen Zima's brand and turn its track record, projects, and performance into credible trust-building assets.
Test and scale growth channels including CRM, referrals, partnerships, SEO, content, communities, events, and targeted acquisition.
Work closely with Product, Data, Sales, Design, Tech, and Operations to identify and execute growth opportunities.
Measure marketing through business outcomes such as activated investors, repeat investment, funded amount, qualified opportunities, conversion, and revenue impact.
Build repeatable growth systems and use AI and automation where they improve insight, experimentation, and execution speed.
Qualifications:
-We're looking for someone who has:
Experience in Growth Marketing, Product Marketing, Performance Marketing, Business Development, or a similar growth-oriented role.
Strong understanding of acquisition, customer lifecycle, activation, retention, conversion, and user behavior across B2C and B2B funnels.
Strong analytical thinking and the ability to turn data into clear priorities and actions.
Experience building and testing scalable, cost-efficient growth channels.
Strong communication, positioning, and storytelling skills.
A hands-on mindset and the ability to move comfortably between strategy and execution.
The ability to work independently in a lean environment and collaborate effectively with cross-functional teams.
Curiosity about AI and its practical applications in modern marketing and growth.
Experience in fintech, crowdfunding, financial services, marketplaces, SaaS, or investment products is a strong advantage.
We build, not watch — This is where you belong
