Managing all marketing activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Coordinating marketing campaigns with sales activities Overseeing the company’s marketing budget. Planning and implementing promotional campaigns. Managing and improving lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online marketing campaigns. Monitoring and reporting on the effectiveness of marketing communications. Creating a wide range of different marketing materials. Working closely with design agencies and assisting with new product launches. Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Analyzing potential strategic partner relationships for company marketing. Reporting directly to the CEO.