We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
● Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.
● Design, build and maintain our social media presence.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Identify trends and insights, and optimize spend and performance based on the insights.
● Brainstorm new and creative growth strategies.
● Plan, execute, and measure experiments and conversion tests.
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
● Instrument conversion points and optimize user funnels.
● Collaborate with agencies and other vendor partners.
Requirements
● Bachelor's or Master's degree in Marketing or a related field.
● Proven working experience in digital marketing.
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
● Experience in optimizing landing pages and user funnels.
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends).
● Working knowledge of ad serving tools.
● Strong analytical skills and data-driven thinking.
● Up-to-date with the latest trends and best practices in online marketing and measurement.