Digital Marketing Manager

Deed Tehran

Posted a year ago

Job Description

  • Plan and execute all digital marketing, including application advertising, SEO/SEM, marketing database, email, social media, and display advertising campaigns (CPI, CPO, CPC).
  • Design, build and maintain our social media presence.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
     

Requirements

  • Master's degree in Marketing or a related field.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing application advertising, SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of application website analytics tools (e.g., Google Analytics, Tag manager, Hotjar, etc.).
  • Solid knowledge of application analytics tools (e.g., marketing automation, trackers, etc.).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Experience in setting up and analyzing with BI tools like PowerBI.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.

Employment Type

  • Full Time

Seniority

Details

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