Plan and execute all digital marketing, including application advertising, SEO/SEM, marketing database, email, social media, and display advertising campaigns (CPI, CPO, CPC).
Design, build and maintain our social media presence.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Instrument conversion points and optimize user funnels.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
Master's degree in Marketing or a related field.
Proven working experience in digital marketing.
Demonstrable experience leading and managing application advertising, SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of application website analytics tools (e.g., Google Analytics, Tag manager, Hotjar, etc.).