Brand Manager



Posted 2 months ago

Job Description

● Plan for marketing and branding objectives. ● Gather and analyze customer and consumer insight. ● Coordinate marketing campaigns with sales activities. ● Monitor and report on the effectiveness of marketing communications. ● Manage and improve lead generation campaigns, measuring results. ● Work with advertising agencies to manage the brand’s marketing campaigns. ● Develop and implement product go-to-market plans with all departments to execute. ● Develop the brand strategy for the company in line with overall company goals and marketing objectives. ● Consult with purchasing colleagues to gain advice regarding the types of products or services expected to be in demand. ● Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. ● Analyze market trends and recommend changes to market and business development strategies based on analysis and feedback. ● Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. ● Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyze business developments, and monitor market trends. ● Evaluate the financial aspects of Brand development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.


● Bachelor's or Master's degree in Business, Marketing, Advertising, or other related fields. ● At least 5 years of work experience in the marketing field and brand management in an FMCG environment. ● Knowledge of principles and methods of product or brand management, distribution systems, product development, and project management. ● Teamwork skills. ● Strong negotiation skills. ● Budget-management skills and proficiency. ● Good level of English knowledge. ● Research skills and ability to analyze information. ● Analytical skills to forecast and identify trends and challenges. ● Strong communication (verbal and written) and presentation skills. ● Self-organized, and able to work in structured management systems.

Employment Type

  • Full Time


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