Brand Development Manager

Job Description

We are looking for a creative, innovative, strategic, and results-oriented Brand Development Manager who can identify growth opportunities within the overall brand strategy, turn ideas into actionable projects, and manage brand activities from planning through execution and performance evaluation.

Key Responsibilities

Develop and implement brand development plans aligned with the company’s overall goals and strategies

Identify new opportunities for brand growth and strengthen the brand’s market position

Generate ideas and develop plans for campaigns, product launches, promotional activities, content, and other brand touchpoints

Plan, manage, and execute brand projects from concept development through implementation and performance evaluation

Develop creative briefs and work closely with design, content, digital, and other execution teams/partners/agencies

Manage multiple projects simultaneously and ensure timely delivery, quality, and adherence to project timelines

Analyze market trends, competitors, consumer behavior, and emerging trends, and translate insights into actionable recommendations

Collaborate closely with Sales, Marketing, Product, and other relevant teams to ensure alignment and create synergies

Contribute to new product development, product launches, and improving the brand experience across different touchpoints

Monitor and analyze the performance of brand activities and campaigns and provide management with reports and recommendations for improvement

Requirements & Competencies

Relevant experience in Brand Development, or Marketing, preferably within the pharmaceutical industry

Creative and innovative mindset with the ability to turn ideas into actionable plans and deliverables

At least a Master’s degree in Marketing or a related field

Strong ability to analyze market trends, competitors, and consumer behavior and make data-driven decisions

Experience in planning and executing brand campaigns and product launch projects

Strong execution skills, accountability, attention to detail, and results-oriented mindset

Excellent communication, presentation, and cross-functional collaboration skills

Ability to develop creative briefs and evaluate creative outputs

Familiarity with digital marketing, social media, and content creation and analytics tools

Familiarity with AI tools and their application in ideation, research, content creation, and analysis is an advantage

Proficiency in English and the ability to use international professional resources is an essential