مدیر بازاریابی تجاری

گروه پاکشوما تهران

منتشر شده 1 سال پیش

Job Description

Trade marketing is a strategy focused on wholesalers, retailers, and distributors rather than consumers, with the goal of increasing demand with supply chain partners and getting products in front of consumers. Common trade marketing activities include going to trade shows and offering promotions to potential partners. ● Holding sales events and seminars in different cities. ● Daily scheduling of merchandisers in different cities based on defined routing. ● Periodic monitoring and visit of branding and trade marketing tools in stores (such as posters, pop, stand, and decoration). ● Planning and implementation of commercial marketing programs in the sales channels. ● Monitoring and determining the type of arrangement of products in stores based on the planogram (product placement) for different product categories. ● Monitoring how advertising tools are used in stores and ensuring that the quality of implementation is maintained during the duration of the contract. ● Monitoring the inventory of products on the store display. ● Improving the quality of introducing products to consumers and distributing samples in stores. ● Analysing the completed forms of asking for feedback from product buyers in order to improve the process. ● Analysing reports related to shelf share, lack of stock, and product presence on the shelf periodically. ● Analysing information about the market situation and competitors using available data. ● Maintaining and improving the shelf share of the company's products. ● Planning and implementation of business training programs.

Requirements

● Systemic thinking and agility in solving problems. ● Full familiarity with the wholesale and retail distribution channels of major home appliances. ● Negotiation and team-building skills. ● Bachelor's or Master's degree in Marketing, Business Management, or other related fields. ● At least 8 years of work experience. ● Proficient in Microsoft Office. ● Possibility of business trips to different cities.

Employment Type

  • Full Time

Seniority

Details

برای مشاهده‌ی شغل‌هایی که ارتباط بیشتری با حرفه‌ی شما دارد،