مدیر فروش نرم‌افزار (B2B)

نت بینا تهران

منتشر شده 2 سال پیش

Job Description

We are looking for a sales manager to shape the development of our products/services and successfully bring them to market. The candidate will seek the needs of our target market, direct product development with internal (Tech team for instance) and external teams (UI/UX for instance) and manage the operational, financial, and marketing activities to meet expected KPIs. The candidate will also be expected to take part in sales and support efforts directly. Responsibilities: ● Carry out market research to understand user needs. ● Analyze and react to market trends to improve the product. ● Benchmark competitors. ● Create product marketing strategies (pricing, distribution, promotion). ● Build up a public relations network (networking and building relationships). ● Develop a public relations media plan. ● Develop a sales strategy. ● Contact potential clients directly with a view to sales. ● Arrange and conduct webinars to convert potential clients to sales. ● Coordinate the operations of the business (development, marketing, sales). ● Onboard new clients to the product. ● Provide support to clients who are having difficulties with the product. ● Communicate the vision and value of the products to the sales and other internal teams and help them develop tools/methodologies that facilitate the sales process. ● Prioritize product features. ● Coordinate with UX/UI designers to prepare products for coding. ● Develop and execute the product business plan. ● Plan and participate in the launch of products. ● Lead the content and design teams to create relevant promotional material. ● Work closely with sales, design, and development teams to implement strategies. ● Set, measure, and evaluate KPIs. ● Ensure a high level of customer satisfaction and adherence to the customer charter.

Requirements

● Proven track record of working as a product marketing manager, brand manager, or in similar roles. ● Familiar with product marketing best practices (omnichannel marketing campaigns, etc.). ● Familiar with B2B software products (SaaS knowledge is a plus). ● Working knowledge of Google Analytics, Hotjar, and other web analytics tools. ● Problem solver with an eye for detail. ● Analytical thinker with strong quantitative skills. ● Bachelor’s degree in Business Management is a plus. ● Experience in strategy development, marketing management, forecasting, and ROI calculations or other related fields. ● Excellent market research skills and the ability to gain into the customers ‘ needs and experiences. ● Accurate analytical skills for evaluating and discovering effective marketing strategies. ● Ability to work with multi-national companies.

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