Job Description
The responsibilities typically are related to creating, managing, and optimizing content for various communication channels.
The tasks include:
- Performing in-depth keyword research to determine high-volume keywords and content verticals.
- Defining target audiences for different clients/projects and putting together instructions for the writers to ensure the content “speaks” to the right audience.
- Creating and implementing efficient content production processes to ensure maximum productivity and consistently high content quality.
- Collaborating with graphic designers to enhance the overall value of our content.
- Cooperating with SEO experts to ensure the implementation of the best practices that will help our content consistently rank on the first page of Google.
- Coordinating the activities of our content writing and editing teams.
- Consulting with our Managers and providing useful suggestions on possible improvements to our content marketing scheme.
- Executing and optimizing online marketing strategies.
- Monitoring website performance and handling troubleshooting and WordPress issues.
- Implementing, and evaluating brand strategies.
