The responsibilities typically are related to creating, managing, and optimizing content for various communication channels.
The tasks include:
Performing in-depth keyword research to determine high-volume keywords and content verticals.
Defining target audiences for different clients/projects and putting together instructions for the writers to ensure the content “speaks” to the right audience.
Creating and implementing efficient content production processes to ensure maximum productivity and consistently high content quality.
Collaborating with graphic designers to enhance the overall value of our content.
Cooperating with SEO experts to ensure the implementation of the best practices that will help our content consistently rank on the first page of Google.
Coordinating the activities of our content writing and editing teams.
Consulting with our Managers and providing useful suggestions on possible improvements to our content marketing scheme.
Executing and optimizing online marketing strategies.
Monitoring website performance and handling troubleshooting and WordPress issues.
Implementing, and evaluating brand strategies.
Requirements
Excellent written and verbal communication skills.
Experienced in SEO.
Ability to manage all social media and content on multiple platforms.