Job Description
Participation and implementation of the company's current product and new product marketing strategy, including monitoring, analyzing and evaluating market trends, consumer behavior and competitor activity to identify new opportunities for the company's brands.
Monitor, analyze and evaluate the performance of company brands and consumer feedback to ensure that the marketing mix is aligned with the needs of up-to-date consumers.
Constant and continuous cooperation with other interested units in the organization, including production and research and development.
Ensuring the applicability of market research and its alignment with business goals.
Assist in the development and implementation of business goals (monthly sales, market share, profitability and brand health) of the respective group of brands.
Collaborate with the sales team to initiate, plan and monitor the implementation of local initiatives to increase sales volume.
Monitoring and forecasting demand, monitoring sales and other brand evaluation parameters and adapting programs as needed.
Effective management of external interfaces (advertising agencies, media agencies, PR agencies and market research agencies), internal interfaces (R&D, production, market research and sales) and cross-functional teams to deliver brand objectives.
Introducing and launching new products to sales teams and key customers and coordinating events.
Examining competitors' new products, package changes, competitor companies' promotions, competitors' marketing activities.
Examining the sales trend of the product group, coverage percentage and identifying sales growth potentials. Monitor and recommend action for brand profitability.
Examining the statistical trends of customers' purchases and providing appropriate solutions to improve the sales process.
Ensuring the effective use of marketing budgets and its appropriateness with brand groups.
