Job Description
● Communicate product benefits to all relevant customers with the aim to achieve predetermined sales and profit margins.
● Prepare and present a marketing business plan (strategy) per product on an annual basis.
● Create and execute product tactical plans within specified time frames via the sales force and measure quantitatively and qualitatively thereafter.
● Liaise with relevant staff in medical, regulatory affairs, sales, and other functions to ensure that cross-functional communication is of high quality and that company goals are met.
● Maintain and improve product knowledge of the sales force and field managers and continually update knowledge on the product, competitors, and therapeutic area.
● Measure and monitor new campaigns for their effectiveness by individual customers or groups via the integrated market information system.
● Allocate optimal resources to the specified brand and ensure that resource allocation is in harmony with identified key success factors.
● Reinforce and grow customer loyalty to our products.