Job Description
● Plan marketing and branding objectives.
● Manage all activities within the marketing department.
● Develop the marketing strategy for the company in line with company objectives.
● Coordinate marketing campaigns with sales activities.
● Oversee the company’s marketing budget.
● Manage and improve lead generation campaigns, measuring results.
● Monitor and report on the effectiveness of marketing communications.
● Gather and analyze customer insight.
● Create a wide range of different marketing materials.
● Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
● Analyze market trends and recommend changes to market and business development strategies based on analysis and feedback.
● Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
● Take calculated risks based on data-driven analytics.
● Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
● Develop and lead a marketing team that will develop and execute new concepts, business models, channels, and partners to position the business as an innovator and leader.
