مدیر مارکتینگ

Job Description

The responsibilities may include, but not limited to the following tasks: - Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. - Consult with product development personnel on product specifications, such as design, color, or packaging - Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. - Developing the marketing strategy for the company in line with company objectives. - Set the annual and Quarterly Marketing Plan, Formulate, direct and coordinate marketing activities, including ATL and BTL, and policies to promote products and services - Creation and publication of all marketing material in line with marketing plans. - Overall responsibility for brand management and corporate identity - Monitor and report on effectiveness of marketing communications. - Working closely with design agencies and assisting with new product launches. - Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. - Analyzing potential strategic partner relationships for company marketing. - Pro-actively anticipate competitor activities - Carry out market research, competitor and customer surveys - Manage the collection and analysis of consumer and market insights for the category, share findings with the hub/zone to ensure the consistency of new product development with the country's needs - Implement trade marketing plans for relevant channels and product categories to achieve defined business objectives - Track monthly actual trade spend against sales and analyze return on investment of each trade activity. - Implement trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities - Execute and track progress of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives - Work closely with internal stakeholders in the execution of trade marketing initiatives to ensure holistic integration of efforts to meet customers' needs - Work closely with clients and vendors to ensure execution of trade marketing plans (e.g. merchandising/planograms, trade promotions, in-store execution, etc.) - Reporting to: CEO