Job Description
- Managing the marketing team in order to achieve marketing goals
- Identifying, developing and evaluating marketing strategies based on defined objectives and market characteristics.
- Establishing marketing goals based on past performance and market forecasts
- Developing and evaluating financial aspects of product development, return on investment and profit loss of projects, pricing strategies and customer’s satisfaction
- Researching and analyzing market trends, demographics, competitor products, and other relevant information to form marketing strategies
- Approving and monitoring the creative development of promotional materials, website content, advertisements, social media and other marketing-related projects
- Identifying weaknesses in existing marketing campaigns and develop solutions through budgetary ideas
- Organizing trade shows, events, client forums, webinars, advertising, and/or email campaigns to drive awareness and new business