Job Description
• Responsible for developing and implementing marketing plans.
• Organizing, defining, and planning the marketing aims of a company and gathering strategies and tactics to achieve them.
• Developing and managing appropriate channels and partners to meet changing customer needs and business goals.
• Determining activities associated with the purchase, use, and disposal of services, and how the consumer's emotions, attitudes, and preferences affect buying behavior.
• Determining activities that deliver the desired customer experience through effective customer journeys.
• Measuring and controlling the performance of the marketing strategy to achieve maximum return on investment.
• Planning, forecasting, production, and marketing of services, proposition, or portfolio of products, throughout a product lifecycle.
• Development of brand strategy and articulates desired brand positioning.
• Integrating marketing communications strategy with business strategy and the use of both physical and digital communications tools in an integrated way.
