Job Description

- End to end responsibility for Branding & Marketing of the group companies - Handling public relations, corporate communications and CSR campaigns - Establish the company’s brand and marketing visions and lead all aspects of the company’s marketing development across country - Establishing formal practices of digital marketing including SEO, SEM, CRO, Analytics etc. - Overseeing market research and analysis of the competition - Work with other members of executive leadership team to ensure all plans are properly executed across departments - Utilize understanding of customer insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth - Identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., internal cross- functional reports, consumer research reports, competitive analysis, etc.) - Work collaboratively with other executive team members around strategic planning and overall management of the company - Develop and refine team metrics and KPIs; plan and achieve quarterly and annual metrics and goals; report on progress to the executive team, board of directors - Full P&L responsibility and ownership of the marketing budget