Job Description

- Interviews, hires, and trains marketing staff members - Establishes marketing goals based on past performance and market forecasts - Oversees current market share and comes up with initiatives for addon values. - Researches and analyses market trends, demographics, competitor products, and other relevant information to form marketing strategies - Works with marketing staffs to develop detailed marketing plans for all media channels and sales teams - Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects - Communicates with various media buyers, advertising agencies, and other services to help marketing projects come to fruition - Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings - Works within the department budget to develop cost-effective marketing plans for each product or service - Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to CEO - Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback