Job Description
- Developing segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.
- Developing and executing B2C marketing communications campaigns, including events, exhibitions, social media, etc. for continuous improvement of Company positive image on the local market, increasing brand awareness
- Managing all advertising campaigns measuring ROI and making recommendations on where we should increase spending
- Identifying and developing new business opportunities at B2C channel by promoting service Range to new and existing Clients.
- Developing and measuring key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates