Requirements

Main duties: Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. Build and manage a rich content that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars, info graphics, etc.). Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Create shareable content appropriate for specific networks to spread both our brand and our content. Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.). Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Drive consistent, relevant traffic and leads from our social network presence. Explore new ways to engage and identify new social networks to reach our target buyers. Track, measure, and analyze all initiatives to report on social media ROI. Stay up-to-date with the latest trends and changes with SEO and major search engines Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Create content regularly to grow the company’s footprint (press releases, corporate announcements, and creative content). Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns. Person Specification: Strong analytical skills and experience with reporting and data analysis. Proficiency in marketing automation systems Ability to manage multiple projects at the same time in a fast-paced environment. BA/BS degree or equivalent work experience. Past experience in marketing preferred. Excellent communicator and creative thinker, with an ability to use data to inform all decisions. Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. Active and well-rounded personal presence in social media, with a command of each network and their best practices. Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. Good computer literacy (MS Office, Excel, Word, PowerPoint, Outlook) Excellent organizational skills Excellent communication skills, both verbal and written Proven ability to work under pressure and to tight deadlines Bright, confident personality Well presented Flexible and mature approach with ability to work unsupervised A good deal of common sense, etiquette and an ability to think on one's feet Desirable skills: • A second language such as Arabic or Romanian. • The Company reserves the right to vary or amend the duties and responsibilities of the post holder at any time according to the needs of the Company's business. • The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. • It should not be considered an all-inclusive listing of work requirements. • Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods or otherwise to balance the workload.