Job Description

General Purpose: To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization. Main Job Tasks and Responsibilities: - Manage and coordinate all marketing, advertising and promotional staff and activities - Conduct market research to determine market requirements for existing and future services and products - Analysis of customer research, current market conditions and competitor information - Develop and implement marketing plans and projects for new and existing services and products - Expand and develop marketing platforms - Manage the productivity of the marketing plans and projects - Monitor, review and report on all marketing activity and results - Determine and manage the marketing budget - Deliver marketing activity within agreed budget - Report on return on investment and key performance metrics - Develop pricing strategy - Create marketing presentations - Liaise with media and advertising - Collaborate with the sales function - Monitor industry best practices