Job Description

• Plan marketing and branding objectives. • Prepare marketing strategies alongside other company executives and staff in line with company objectives. • Effective management of the marketing, advertising and promotional activities of the company. • Overall responsibility for brand management and corporate identity. • Take steps to measure, enhance, and enrich the position and image of the company. • Ensure brand messages are consistent. • Determine the demand for products and services offered by the company and its competitors and identify potential customers. • Develop pricing strategies with the goal of maximizing the company's profits or share of the market. • Oversee product development or monitor trends that indicate the need for new products and services. • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. • Identify target markets and how best to reach them. • Improve product marketability and profitability. • Plan and implement promotional campaigns. • Oversee creation and delivery of press releases, advertisements, and other marketing materials. • Work closely with design agencies. • Gather and analyze customer insight. • Engage customers on social media. • Lead all areas of content generation and production across all media platforms. • Conduct economic and commercial surveys to identify potential markets for products and services. • Analysis of advertising and campaigns effectiveness.