Job Description

• Managing all marketing activities for the company and marketing department. • Developing the marketing strategy for the company in line with company objectives, evaluating and maintaining it. • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan • Coordinating marketing campaigns with sales activities and supporting sales and lead generation efforts. • Overseeing the company’s marketing budget. • Creation and publication of a wide range of different marketing materials in line with marketing plans. • Planning and implementing promotional campaigns. • Overall responsibility for brand management and corporate identity • Monitor and report on effectiveness of marketing communications. • Working closely with design agencies and assisting with new product launches. • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. • Market through various channels and segment databases • Identifying new customers. • Building brand awareness and positioning. • Propose and manage marketing research projects to generate consumer insights and demand in support of improved marketing strategy and communications • Evaluating competitors.