تحلیلگر داده‌های بازاریابی

راهکار فناوری نویان

تهران

منتشر شده 6 ماه پیش

Job Description

As an Analyst, you'll be working closely with our marketing teams to help them find opportunities to drive the growth of new members and engagement of existing members across our channels. You will act as a data advocate and coach the wider business in our mission to become a truly data-driven company and drive tangible value through campaign-specific insights and a deep understanding of our member base. This role will suit an individual who has a growth mindset, is commercially focused, and wants to be close to the impact of their work. If you enjoy a fast-paced environment, cross-team exposure, inquisitive freedom, and the ability to have a real impact on the growth of a rapidly scaling scale-up; we'd love to hear from you. Responsibilities: ● Interpret data, analyze results using statistical techniques and provide ongoing reports. ● Develop statistically significant experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing the incremental impact of campaigns. ● Understand customer lifecycle stages and how we can drive engagement using data. ● RFM segmentation and analysis. ● Developing SQL and Python code to interrogate our data. ● Bringing new ideas to the table relating to business questions, analytics approaches, datasets, and ways of working. ● Communicate analysis, relevant trends and campaign performances (including SLAs & KPIs) to internal as well as external stakeholders and across the business. ● Presenting data in a clear and easy to comprehend manner, using visualization tools. ● Use knowledge of digital marketing to find opportunities to improve the efficiency of our marketing and drive growth. ● Stay on the cutting edge of industry-standard methodologies, trends, and new technologies. ● Locate and define new process improvement opportunities.

Requirements

● Have a commercial mindset and the ability to deal with ambiguity and competing objectives; forming broad questions into defined solutions to drive value. ● Have proven experience in supporting digital marketing/growth or customer insight teams and assessing the impact and performance of core channels (PPC, SEO, etc.). ● Ability to effectively form relationships with the business in order to help with the adoption of data-driven decision-making. ● Have a high level of SQL proficiency and can quickly get to grips with new data sets. ● Have a solid grounding in statistics and experimentation methodologies. ● Proficiency in Python and Excel. ● Good knowledge of Google Analytics, Google Data Studio, and Ad networks. ● Relevant academic studies in Statistics, Economics, Computer Science, Mathematics, or similar.

Employment Type

  • Full Time

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