Marketing Data Analyst

Job Description

As an Analyst, you'll be working closely with our marketing teams to help them find opportunities to drive the growth of new members and engagement of existing members across our channels. You will act as a data advocate and coach the wider business in our mission to become a truly data-driven company and drive tangible value through campaign-specific insights and a deep understanding of our member base. This role will suit an individual who has a growth mindset, is commercially focused, and wants to be close to the impact of their work. If you enjoy a fast-paced environment, cross-team exposure, inquisitive freedom, and the ability to have a real impact on the growth of a rapidly scaling scale-up; we'd love to hear from you. Responsibilities: ● Interpret data, analyze results using statistical techniques and provide ongoing reports. ● Develop statistically significant experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing the incremental impact of campaigns. ● Understand customer lifecycle stages and how we can drive engagement using data. ● RFM segmentation and analysis. ● Developing SQL and Python code to interrogate our data. ● Bringing new ideas to the table relating to business questions, analytics approaches, datasets, and ways of working. ● Communicate analysis, relevant trends and campaign performances (including SLAs & KPIs) to internal as well as external stakeholders and across the business. ● Presenting data in a clear and easy to comprehend manner, using visualization tools. ● Use knowledge of digital marketing to find opportunities to improve the efficiency of our marketing and drive growth. ● Stay on the cutting edge of industry-standard methodologies, trends, and new technologies. ● Locate and define new process improvement opportunities.