Job Description
Identify different market segment geographically, methods of purchase and culture of customers and prioritized in terms of profitability, sales and development.
2- Goals setting of per market segment considering sales amount and Golvazheh position.
3- Preparing appropriate strategy of per market segment in accordance with product requirements, distribution channels, advertising, progressing and pricing.
4- Making teacher, school manager and parents relationship management system in order to divide and prioritize them in terms of the impact on sales.
5- Crating a system for observing the performance of competitors in the market.
6- Perform market research in fully planned and orderly.
7- Monitor performance of distribution channels of Golvazheh and competitors throughout the country.
8- Consult with distribution channels in order to get customer feedback on products and services.
9- Submit feedback received from students and teachers about any of the products to compilation unit.
10- Compare performance of competitors and Golvazheh products using feedback from students and teachers, and distribution channels and make decision to promote Golvazheh position.
11- Receive awards and honors associated with customer acquisition and customer satisfaction.
12- Prepare promotional and advertising plans and evaluate advertising companies.
13- Identify satisfied, dissatisfied and loyal customers and the position of them in market.
14- Prepare or monitor daily, monthly, seasonal, annual and 3 or 5-year programs for marketing unit and marketing staff.
15- Hire, train and evaluate performance of marketing staff.
16- Handling financial aspects of product development, such as needed budget and it uses.
17- Providing operating marketing budget
18- Collecting and providing list of products and services
19- Provide or monitor strategies and programs of public relationships in order to enhance Golvazheh position in the minds of different stakeholders