Identify different market segment geographically, methods of purchase and culture of customers and prioritized in terms of profitability, sales and development.
2- Goals setting of per market segment considering sales amount and Golvazheh position.
3- Preparing appropriate strategy of per market segment in accordance with product requirements, distribution channels, advertising, progressing and pricing.
4- Making teacher, school manager and parents relationship management system in order to divide and prioritize them in terms of the impact on sales.
5- Crating a system for observing the performance of competitors in the market.
6- Perform market research in fully planned and orderly.
7- Monitor performance of distribution channels of Golvazheh and competitors throughout the country.
8- Consult with distribution channels in order to get customer feedback on products and services.
9- Submit feedback received from students and teachers about any of the products to compilation unit.
10- Compare performance of competitors and Golvazheh products using feedback from students and teachers, and distribution channels and make decision to promote Golvazheh position.
11- Receive awards and honors associated with customer acquisition and customer satisfaction.
12- Prepare promotional and advertising plans and evaluate advertising companies.
13- Identify satisfied, dissatisfied and loyal customers and the position of them in market.
14- Prepare or monitor daily, monthly, seasonal, annual and 3 or 5-year programs for marketing unit and marketing staff.
15- Hire, train and evaluate performance of marketing staff.
16- Handling financial aspects of product development, such as needed budget and it uses.
17- Providing operating marketing budget
18- Collecting and providing list of products and services
19- Provide or monitor strategies and programs of public relationships in order to enhance Golvazheh position in the minds of different stakeholders
Requirements
Work experience
1- 10 years of relevant experience in sales and marketing
2- 5 years management work experience in marketing
Age
Between 35 an 40 years
Education
1- A university Bachelor's degree in relevant marketing management field
2- Master degree in MBA or marketing management
Professional fields
1- Sales and marketing: familiar with advertising, promotion and sales
2- Strategic planning: specialist in planning performance evaluation program.
3- Management: knowledge of strategic planning, allocation of resource, methods of production, Quality management, Human Resource Management and leadership techniques.
4- English knowledge: Fluent in English (Speaking, Reading, writing)
5- Economics and Accounting: Recognition economic important factors and ability to providing funding and analysis of financial statements.
Skills
1- Decision making: ability to identify different factors, review them and make decision
2- Strategic thinking: ability to review economic, social, cultural, technological trends and select appropriate strategy.
3- Executive ability: Transform goals and strategies to operational programs and achieve them.
Computer knowledge
1- Expert at MS office software especially Word, Power point, Excel and Access
2- Familiar with CRM system
3- Familiar with statistical analysis software
4- Expert at using internet
5- Familiar with engineering software such as Minitab
Individual characteristics
1- High responsibility
2- Be active and energetic
3- Ability to motivate a team and Give positive energy to others
4- Continually learners
5- Ability to communicate effectively with employees and strong interpersonal skills
6- Focus on customer and other stakeholder's needs and desires