
Job Description
EXPORT SALES MANAGER
"Extreme Walls" is looking for an Export Sales Manager to establish and grow its export business across wallpaper and wallcovering markets.
We are seeking a commercially driven professional with hands-on experience in export market research, market entry, customer acquisition, commercial negotiations, and sales development, with a proven ability to turn market opportunities into sustainable business results.
The initial focus will be on Iraq, followed by expansion into Afghanistan. Reporting directly to the VP of Sales, the successful candidate will be responsible for building and developing a strong network of customers and commercial partners across target markets.
KEY RESPONSIBILITIES
• Conduct export market research, analyzing market demand, competitors, pricing, distribution channels, and customer purchasing behavior.
• Develop and execute market entry and sales growth strategies, with an initial focus on Iraq and subsequent expansion into Afghanistan.
• Identify, evaluate, acquire, and develop importers, distributors, retailers, and commercial partners within the interior decoration and wallcovering sectors.
• Lead commercial negotiations, prepare sales proposals, and manage the sales cycle from initial contact through contract, order fulfillment, payment collection, and delivery.
• Recommend suitable product portfolios for each target market based on market research, customer needs, and commercial feedback.
• Develop export pricing proposals and assess order profitability and margins in collaboration with Finance and Sales Planning.
• Coordinate with Production, Procurement, Trade Operations, and Logistics to ensure product availability, documentation readiness, and timely delivery.
• Build and maintain strong customer relationships, drive repeat purchases and customer retention, and coordinate the resolution of commercial and after-sales issues.
• Collaborate with Marketing and Brand Activation on product samples, wallpaper collection presentations, and sales partner training.
• Maintain accurate customer, opportunity, and negotiation records in the CRM, and provide regular reports on sales forecasts, performance, market developments, and growth opportunities.
• Establish and document export sales processes, standards, and workflows, and contribute to team development as the export business grows.
REQUIREMENTS
• Demonstrable, hands-on export sales experience in Iraq, with a proven track record in customer acquisition, commercial negotiation, and closing deals.
• Strong ability to conduct export market research and translate market insights into actionable market entry and sales development plans.
• Solid knowledge of Iraq’s importer, distributor, and retail networks and sales channels.
• Proficiency in Arabic for commercial negotiations, with working proficiency in English for business correspondence and documentation.
• Strong skills in export pricing, margin analysis, and negotiation of payment and delivery terms.
• Practical knowledge of international sales contracts, Incoterms, export documentation, shipping, and customs clearance processes.
• Ability to independently develop new markets, manage sales opportunities from lead generation to closing, and collaborate effectively across functions.
• Proficiency in Excel and CRM systems, with the ability to prepare and interpret analytical sales reports.
• Willingness and availability to travel to target markets as required.
PREFERRED QUALIFICATIONS
• Sales experience in wallpaper, wallcovering, interior decoration products, building materials, or products sold through retail distribution networks.
• Proven experience in establishing a new market presence or developing a distribution network.
• Previous sales experience in Afghanistan or familiarity with its commercial and distribution networks.
WHAT WE VALUE MOST
Our primary selection criteria are the ability to generate sales, develop customers, build sustainable commercial relationships, and deliver measurable business results.
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