مدیر دسته‌بندی تجارت الکترونیک سلامت و زیبایی

Job Description

Summary:
The E-commerce Health & Beuty Category Manager is responsible for managing the end-to-end commercial performance of the Health & Beauty category within the online channel. This role focuses on driving sales, margin, and availability by managing assortment, supplier partnerships, pricing, and promotional execution.

Responsibilities:
• Manage end-to-end category performance, including sales, margin, availability, and conversion.
• Develop and maintain the category assortment, identifying gaps, new trends, and opportunities for growth.
• Coordinate with suppliers and brands, negotiating pricing, promotions, and visibility plans.
• Execute pricing and promotional strategies, ensuring competitive positioning and strong commercial performance.
• Monitor stock levels and availability, working with supply chain to reduce out-of-stocks and improve forecast accuracy.
• Ensure high-quality product content, including descriptions, images, attributes, and SEO optimization.
• Drive digital merchandising, ensuring optimal sorting, categorization, and on-site visibility for key products.
• Analyze category data, including traffic, conversion, sales, customer behavior, and competitor activity to identify actions.
• Support marketing campaigns by preparing promotional product lists, hero SKUs, bundles, and tactical activations.
• Manage daily operations, including price updates, listing accuracy, new product onboarding, and promotional readiness.
• Collaborate cross-functionally with marketing, content, finance, operations, and product teams to execute category plans.
• Ensure regulatory compliance for all category items, especially in beauty, wellness, and OTC-related products.
• Prepare performance reports and present insights, risks, and opportunities to senior leadership.

Skills:
• Commercial & Category Expertise
Strong understanding of Health & Beauty products, trends, and consumer behavior.
Knowledge of category management principles: assortment planning, pricing, promotions, and lifecycle management.
Ability to drive sales growth, margin optimization, and competitive positioning.
• Digital & E-Commerce Skills
Understanding of online merchandising, PDP optimization, SEO, and on-site sorting/visibility.
Familiarity with e-commerce platforms (Shopify, Magento, Hybris, or equivalents).
Awareness of digital marketing levers (traffic, campaigns, loyalty integration, performance marketing).

Experience:
• 3–7 years of experience in e-commerce, category management, or commercial roles.
• Direct experience in Health & Beauty (beauty, personal care, wellness, FMCG, or pharma) is highly preferred.
• Proven track record of managing online category performance, including sales, margin, and conversion.
• Experience in assortment planning, pricing, promotions, and supplier/vendor management.