مدیر بازاریابی دیجیتال

پارس حیان Tehran

منتشر شده 3 سال پیش

سمت شغلی

شرکت

حقوق

آمار رزومه‌های ارسال شده

Job Description

Job description: ● Build an agile and effective marketing team. ● Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. ● Maintain our social media presence across all digital channels. ● Measure and report on the performance of all marketing campaigns. ● Plan, execute and measure experiments and conversion tests. ● Identify trends and insights, and optimize spend and performance based on the insights. ● Collaborate with internal teams to create landing pages and optimize the user experience. ● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. ● Instrument conversion points and optimizes user funnels. ● Collaborate with agencies and other vendor partners.

Requirements

Requirements: ● BS/MS degree in Marketing, Business, MBA or related fields. ● More than 3 years of experience in related fields. ● Proven working experience in digital marketing. ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. ● Experience in optimizing landing pages and user funnels. ● Experience with A/B and multivariate experiments. ● Solid knowledge of mobile app and website analytics tools. ● Working knowledge of ad serving tools. ● Experience in setting up and optimizing Google AdWords campaigns. ● Strong analytical skills and data-driven thinking. ● Up-to-date with the latest trends and best practices in online and offline marketing and measurement. ● Ability to set up and manage a team. ● Technical expertise with CRM and analytical systems. ● Knowledge of online marketing methods. ● Ability to work with various content formats such as blogs, movies, audio podcasts, etc. ● Google tools such as Search Console, Analytics, Tag Manager, Keyword planner, Google Ads, and more. ● Familiar with other measuring tools and metrics. ● Creative thinker, problem solver, independent personality with self-disciplined personality. ● Solid knowledge of website analytics tools (e.g., Google Analytics). ● Employment Type: Full time.

Employment Type