مدیر استراتژی برند

Job Description

The mission of a Brand Strategy Manager is to prepare and compile the brand and product development strategy and plan to maintain the brand identity.

The core responsibilities of a Brand Strategy Manager at Zarrin would be:

• To design and develop the long-term plan for the brand and product according to market research and available data.
• To design an annual marketing plan based on the long-term brand strategy
• To design the main idea of annual campaigns in line with brand strategy and values.
• To propose and lead new product designs in co-creation with the R&D department.
• To design and supervise the manufacturing of the product packaging.
• To check and evaluate the data and analyze the brand data and competitors through market research companies and internal information to check the status of the brand and decide on the brand promotion and improvement.
• To carry out the necessary activities to maintain and improve brand performance indicators, including market share, brand awareness, brand trial and usage, sales trade, and related matters.
• To compile and allocate the marketing budget according to required activities and projects.
• To participate in the pricing strategy in interaction with related departments, taking into account market research and analysis of competitors' activities.
• To examine the compliance of the implementation of activities with the developed strategies.
• To design market and consumer research in co-creation with the CMI dept.
• To follow and analyze brand sales data to ensure the best possible brand performance.