Job Description
● Develop and implement go-to-market plans in co-operation with all relevant departments (R&D, Suppliers, marketing research, design teams, etc.).
● Monitor the product development progress from design to bulk production through planned meetings with cross-functional partners.
● Develop and execute annual marketing plans that deliver financial objectives and align with brand strategies.
● Coordinate with the marketing team to create and implement a brand strategy.
● Monitor market trends and oversee advertising and marketing activities to ensure the right message will be delivered to target customers.
● Plan market research studies and analyze findings to understand customer experiences and market opportunities in the detergent industry.
● Advertise agencies' briefing in order to be aligned with the brand strategies.
● Formulate and coordinate marketing activities and policies to promote products and services for a Brand.
● Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
● Evaluate and troubleshoot product manufacturing issues and provide solutions to solve problems.
