Job Description

Main Responsibilities: 1. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 2. Formulate, direct and coordinate marketing activities and policies in snack category to promote products 3. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. 4. Develop pricing strategies, balancing firm objectives and customer satisfaction. 5. Initiate market research studies and analyze their findings. 6. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. 7. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. 8. Develop advertising plans, implement & control 9. Develop short term and long term marketing plan