مدیر گروه محصول

Job Description

Brand Strategy & Business Ownership

Own the annual brand plan: growth priorities, target audience, positioning, communication objectives, and KPIs
Own brand business performance: volume, market share, and profitability
Contribute to pricing strategy and portfolio decisions
Lead launches


Consumer, Shopper & Market Insight

Develop consumer understanding and shopper insight on how and where purchase decisions are made via questionnaires, focus groups, and digital listening
Analyze market data, market share, distribution, pricing, and competitor activity
Track brand performance over time
Translate insights into clear recommendations and corrective actions


Communication & Activation

Plan and lead integrated campaigns across digital, social, influencer, e-commerce, and offline touchpoints (BTL and TTL)
Brief and manage creative, digital, content, and research partners; evaluate output and challenge constructively
Plan promotional activities such as sampling and brand reminders
Develop in-store and point-of-sale materials together with the sales team
Plan and manage brand events and exhibitions


Field Alignment

Run regular marketing reviews and cycle meetings with the field team so brand plans are fully implemented
Equip the sales team with brand knowledge and tools


Compliance & Content

Work with the Medical team on product claims, key messages, and approved content
Ensure all brand activities comply with regulatory requirements and company policies


Budget & Performance

Manage the brand budget: allocation, forecasts, PR/PO follow-up, and spend control
Analyze marketing spend against key success factors and measure return on investment
Prepare regular brand performance reports for management
Cross-functional collaboration
Work closely with Sales, Trade Marketing, Distributors, Medical, Regulatory, Branding, Digital, Supply Chain, and Finance


Skills & Requirements

3–6 years of brand management experience in FMCG or consumer healthcare, with proven ownership of a brand and measurable commercial results; demonstrated ownership matters more than tenure
Experience in health, beauty, OTC, supplements, or another regulated category is an advantage
Hands-on experience in consumer research and turning insight into brand plans
Experience managing integrated campaigns, including digital and influencer marketing, with KPI-based performance tracking
Strong commercial and analytical skills: sales, share, distribution, pricing, and media data
Strong agency management, brief writing, project management, and presentation skills
Creativity combined with commercial judgment
Proficiency in Excel and BI; hands-on use of AI tools for research, content, analysis, and presentations; familiarity with research and social-listening tools
Ability to work cross-functionally, influence stakeholders, and manage multiple projects at once
Full confidentiality of commercial and brand information
Degree in Marketing preferred
Fluency in English
Full-time, based in Tehran