Job Description

Main Purpose of the job: Identity is important for any product in today's competitive marketplace. Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product. They work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure their company brand values and image are followed. They work both for consultancies and in-house marketing departments. Brand managers usually work normal office hours. Evening and weekend work is sometimes necessary to meet deadlines, attend product launches, conferences and exhibitions. They regularly travel to attend meetings with creative agencies. Main Responsibilities: • Collate and analyses Consumer and shopper information, customer / promotion performance of canned food product categories. • Prepare overview about sampling, promotions, distribution, merchandising, range effectiveness of canned food Category within all the promotions and activities. • Prepare SWOT analysis for key channels from competition point of view once a year, and contribute to promotion Planning. • Develop and maintain promotion plans aligned with marketing and sales priorities and targets (communicate them and gain commitment as appropriate). • Develop expertise on various promotions by active participation in sales activities and maintain close relationship with key customer (when possible). • Evaluate promotion Contribution Statements and initiate appropriate actions. • Monitor and evaluate entire promotion activities. • Track spends versus agreed promotion budget and evaluate spend effectiveness. • Manage monthly deliveries of POPM & promo items & samples to areas.