مدیر برند

Job Description

• Develop a fully integrated marketing communication plan that outlines the target market, products, and positioning.
• Responsible for the development and execution of a marketing communication plan.
• Write a creative brief, lead the agency, timelines, and production for creative deliverable and marketing communication campaigns.
• Collaborate with key cross-functional partners including market research, trade marketing, packaging, supply chain, finance, and sales.
• Manage agency and partnership relationships.
• Develop and drive Jahan's brand strategy to boost awareness, nurture brand image, and fuel business success.
• Work with the marketing director to support the development of annual marketing and IMC plan including creative strategy, message strategy, and marketing communication.
• Collaborate with product development, and business development to create value propositions and positioning for relevant key product stories and future launches.
• Plan and execute both long-term and short-term marketing communication actions leveraging insights uncovered.
• Deliver rigorous monthly and quarterly Jahan brand performance reports to the marketing director.
• Brand performance includes brand awareness, touchpoints (both online and offline), campaign tracking, etc.
• Coach and mentor graphic and package designers.
• Develop their skills to be in line with international expectations and prepare them for a higher level.
• Lead the cross-functional communication team (Art directors, copywriters, media specialists, etc.) to ensure communication strategies are aligned and executed.
• Develop strong measurement plans for all marketing campaigns and assess against goals.
• Cooperate with digital marketing manager (earned media manager) and lead marketing communication to drive best-in-class integration of digital marketing, advertising, PR, event and sponsorship, influencer marketing, and content into marketing executions.
• Drive a deep understanding of customer segments and insights.
• Create positioning and messaging across impact campaigns and programs