Job Description
Responsibilities
A Brand Manager's responsibilities are manifold. They may include:
- Market analysis through a variety of mediums such as market research, customer research, product research.
- Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.
- Online marketing initiatives, possibly including the monitoring of feedback, social networking sites, product review sites and popular forums.
- Annual budgeting plans and reports.
- Liaising with Sales executives to promote new initiatives.
- Ordering.
- Sales Promotions
- Liaising with Advertising creative to devise comprehensive marketing strategies.
- Delivering the sales volume, market share, and profit projections for the business.
- Monitoring the competitive landscape of the category in which your brand resides.
- Developing strategies to exploit market opportunities.
- Executing those strategies with the help of a cross-functional team