Responsibilities
A Brand Manager's responsibilities are manifold. They may include:
- Market analysis through a variety of mediums such as market research, customer research, product research.
- Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.
- Online marketing initiatives, possibly including the monitoring of feedback, social networking sites, product review sites and popular forums.
- Annual budgeting plans and reports.
- Liaising with Sales executives to promote new initiatives.
- Ordering.
- Sales Promotions
- Liaising with Advertising creative to devise comprehensive marketing strategies.
- Delivering the sales volume, market share, and profit projections for the business.
- Monitoring the competitive landscape of the category in which your brand resides.
- Developing strategies to exploit market opportunities.
- Executing those strategies with the help of a cross-functional team
Requirements
Qualifications
Relevant degrees include Brand Management and Advertising, Business Management, Marketing, International Business, and Public Relations.
MBA is a plus
Skills
Here are a number of skills vital to the job:
- Team leader, ability to lead a team and give guidelines and stick to it.
- Attention to detail for written reports and analytical tasks.
- Working to tight deadlines (that you may have set yourself).
- Ability to multi-task. Brand Managers have the final word on the myriad components of the marketing, design and content of a product. They will always be juggling several tasks while keeping their eye on the bigger picture.
- Great interpersonal skills; you will be working with a number of professionals and relying on their combined contributions to the task in hand.
- Creative and imaginative abilities. Managing a Brand means connecting with the imagination of the public as well as your own team.
- Competitive nature. Essentially you are up against the competition; your success relies on beating them.
- Excellent written and verbal communication skills
- Strong research and analytical skills
- In-depth understanding of the company's current products and future concepts
- A willingness to listen
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Very good knowledge of English language
- Very good knowledge of computer, Internet and Microsoft Office
