Trade Marketing Manager

Job Description

Major Tasks & Responsibilities:

• Responsible for all in-store activities and customer BTL contracts in all sales channels.
• Ensure top quality in-store activities, e.g., POSM and consumer promotions execution in outlets.
• Coordinate and align between sales and marketing in the design of materials.
• Responsible for monitoring trade marketing initiatives execution.
• Contribute to the company’s goals and objectives to improve market share, customer/shopper satisfaction, and productivity.
• Own the shopper marketing process with Brand deliverables in alignment with sales and marketing.
• Manage TM budgets in alignment with the marketing team.
• Own implementation, data analysis, and presentations.
• Maintain awareness of various shopper & BTL activations of competitors.

Requirements:

Educational Background:

• At least a Bachelor’s degree in Marketing, Management, or Business Administration, or a related field.

Experience:

• At least 5 years of experience in a sales-oriented and business development role with a deep knowledge of the assigned market, with at least 3 years of management experience.
• Excellent knowledge and understanding of branding, preferably in the FMCG and beverage industry.
• Strong analytical skills with the ability to interpret data and market insights.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and deadlines effectively.

Skills:

• Sales acumen.
• Consumer insight.
• Presentation skills.
• Ability to analyze and interpret consumer, industry, and competitive trends.
• Analytical thinking.

Competencies:

• Strategic thinking.
• Leadership and team management.
• Communication and negotiation Skills.
• Project management.