Trade Marketing Manager

Job Description

Job Description

• Direct and coordinate activities involving sales of products, services, commodities, real estate or other subjects of sale.
• Resolve customer complaints regarding sales and service.
• Review operational records and reports to project sales and determine profitability.
• Oversee regional and local sales managers and their staffs.
• Determine price schedules and discount rates.
• Prepare budgets and approve budget expenditures.
• Monitor customer preferences to determine focus of sales efforts.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Direct, coordinate, and review activities in sales and service accounting and record-keeping, and in receiving and shipping operations.
• Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
• Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
• Represent company at trade association meetings to promote products.
• Confer with potential customers regarding equipment needs and advise customers on types of equipment to increase purchase.
• Assess marketing potential of new and existing store locations, considering statistics and expenditures.

The Role:
• Collaborates with the Sales Manager and Regional Dairy Sales Managers to create one category Annual Business Plan.
• Leads the ideation & planning, process, budgeting and implementation of the category promotion plan, including in store activities, and point of sales materials.
• Category Management. Working with key sales managers, account managers & brand managers to develop winning category plans & planograms Supports local teams in the execution of their category & product training programs
Ensures that the local, regional, channel feedback is taken into account by regularly visiting sales teams, branches, customers and stores.
Create sales Forecast for SKUs monthly Sales Goal setting for different market monthly
Data analysis and preparation of different reports
Price analysis and pricing proposition

Requirements

Education:
• Master of MBA, Industrial engineer and Business management

Experience:
• 3 – 5 years of relevant experience

Work Styles:
• Initiative — Job requires a willingness to take on responsibilities and challenges.
• Integrity — Job requires being honest and ethical.
• Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
• Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
• Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.