Social Media Specialist

Job Description

Requirements:

• Complete understanding of algorithms: explore, feed, reel, etc.
• Mastery of the concepts of Engagement Rate, Hashtag Strategy, Content Pillars, and media KPIs.
• Understanding audience personas and customer journeys.
• Familiarity with Insight, Buffer, and other tools.
• Mastery of strategic page management (content planning, targeting, content calendar).
• Ability to analyze data and extract page and campaign performance reports.
• Ability to design and implement paid advertising campaigns.
• At least 5 years of active and documented experience in professional social media management with a focus on organic growth and high engagement.

Soft Skills:

• Creativity, agility, and the ability to network and interact.
• Data-based analysis and decision-making skills.
• Ability to manage time and plan carefully.
• Strong communication skills to interact with the marketing and content production team.
• Problem-solving and crisis management in the face of negative user reactions or disruptions in the page's growth process.
• Skills in analyzing user behavior and receiving feedback from surveys or comments.
• Ability to monitor trends and create waves on various topics.

Job Description:

• Designing a monthly content calendar, coordinating with the content team to implement it.
• Reviewing and analyzing insights on a weekly/monthly basis, providing reports, and suggesting improvements.
• Designing a service sales strategy, increasing engagement.
• Networking with various specialized pages.
• Planning and implementing thematic, seasonal, or event campaigns in the form of posts, stories, and reels.
• Identifying, negotiating, and coordinating with relevant influencers for advertising cooperation.
• Ensuring that posts match the brand's visual identity and are visually appealing to the audience.
• Monitoring and engineering the Instagram space to develop in line with domestic and international trends.
• Designing surveys, contests, interactive posts, and the ability to comment or send messages in groups and channels.
• Collaborating with aligned pages to exchange content, managing the budget for display advertising.
• Preparing weekly and monthly statistical reports on the number of visits, interaction rates, popular content, and user attraction sources.
• Responding to feedback, managing negative reactions, or content inconsistencies with a correct understanding of the public space.