Develop and execute a comprehensive content strategy aligned with the platform's goals.
Create compelling content for the company's social media accounts, including text, images, videos, and promotional graphics.
Develop and manage a diverse content pool for users, especially new users, consisting of images, videos, and texts.
Collaborate with the design team to generate customized designs that cater to users’ preferences.
Collaborate with cross-functional teams to ensure content consistency and coherence across all platforms.
Conceptualize and execute marketing campaigns in collaboration with the marketing team to drive user awareness, acquisition, engagement, and retention.
Establish and maintain content creation protocols, ensuring consistency and adherence to brand guidelines.
Conduct quality checks on user content to maintain platform integrity and quality
Manage, coordinate, and oversee the creation process of restaurant photographs and content creation.
Identify, engage, and manage relationships with influencers and KOLs to increase user awareness, attention, and engagement with the platform.
Monitor content performance using relevant metrics and analytics tools
Use data-driven insights social media trends and best practices to refine content strategies and optimize user engagement.
Lead, mentor, and manage a team of content creators, designers, and social media specialists.
Provide guidance, feedback, and support to ensure the team's creative output meets quality standards.
Requirements
At least a Bachelor's degree in Marketing, Industrial Engineering, Communications, Management, or a related field; a relevant Master's degree is a plus; or an MBA graduate.
At least 5 years of proven experience in content management, social media, and digital marketing.
Candidates with experience in e-commerce are preferred.
Understanding of digital marketing principles.
Strong copywriting and visual design skills are essential.
Familiarity with social media scheduling tools and analytics platforms.
Proficiency in content creation tools and software.
Proficiency in graphic design software to create and edit images, graphics, and promotional materials.
Proficient with the social commerce landscape and emerging trends.
Familiarity with Content Management Systems (CMS) and other digital publishing platforms.
Strong creative and visual sensibilities with an eye for design and aesthetics.
Excellent written and verbal communication skills.
Demonstrated ability to lead and manage projects and a content team effectively.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong project management skills and the ability to meet deadlines.
Strong networking and relationship-building skills.