Core Responsibilities:
• Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
• Analyze websites and document changes required for SEO.
• Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings.
• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
• Proactively make strategic PPC campaign recommendations.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
• Optimize landing pages for search engine quality score.
• Serve as liaison with paid search engine contacts.
• Web development experience is a plus.
• Maintain strategy and implementation for: Site Accessibility + Content Strategy + Link Building + Search Verticals + Social Media Promotion + Reputation Tracking + Keyword Research/Targeting + Content Creation + New Search Protocols + Community Management + Social Network Reach
• Good communication skills in English
• Ability to strategically plan SEO activities and manage a team of Junior SEO
• Knowledge of social media platforms like Linked In, Facebook, Twitter etc.
Requirements
Personal Qualities:
• Start-Up Mentality
• Familiarity with English
• Self-Drive to learning and constant self-improvement
• Self-directed, confident, able to use best-practice development processes effectively
• Looking for Developers that can stand out and make a difference long term!
Required Skills:
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
• Web programming skills are a plus but not required.
• Outstanding customer service skills.
• Strong independent decision-making, organizational, planning and problem-solving skills.
• Sales experience is preferred.