Job Description

Core Responsibilities: • Conduct keyword research and selection for pay-per-click campaigns and SEO projects. • Analyze websites and document changes required for SEO. • Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings. • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations. • Proactively make strategic PPC campaign recommendations. • Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns. • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. • Optimize landing pages for search engine quality score. • Serve as liaison with paid search engine contacts. • Web development experience is a plus. • Maintain strategy and implementation for: Site Accessibility + Content Strategy + Link Building + Search Verticals + Social Media Promotion + Reputation Tracking + Keyword Research/Targeting + Content Creation + New Search Protocols + Community Management + Social Network Reach • Good communication skills in English • Ability to strategically plan SEO activities and manage a team of Junior SEO • Knowledge of social media platforms like Linked In, Facebook, Twitter etc.