SEO Content Specialist

Job Description

Wallex is a FinTech company providing a secure cryptocurrency exchange platform and digital asset payment solutions.

With a vision to become a leading global FinTech enterprise, Wallex is recognized as one of the largest cryptocurrency exchange platforms in Iran, supporting the online trading of over 130 cryptocurrencies

About the Role

Wallex is one of Iran's largest cryptocurrency exchanges, and organic content is one of our most important channels for acquiring new users and educating existing ones. In this role, you own content SEO: from keyword research and content calendar planning through content production, optimization, and refreshing to grow organic traffic and rank for target keywords.

Your focus is on building content that is both optimized for search engines and genuinely answers the crypto user's question, because in the financial space, trust and content accuracy come first.

Key Responsibilities

Keyword Research: Identify content opportunities, analyze search intent, estimate search volume and competition, and cluster keywords around topics.

Content strategy & calendar: Develop and manage a content calendar based on topic clusters and business priority; collaborate with the content team to plan production.

On-page optimization: Write/rewrite titles and meta descriptions, structure headings, optimize content for target keywords and search intent, and design internal linking.

Content creation & editing: Write or SEO-review educational articles, guides, and blog content in the cryptocurrency domain; ensure quality, accuracy, and adherence to E-E-A-T principles.

Content refresh: Identify declining or underperforming content and update it to recover or grow rankings.

Analysis & reporting: Monitor content performance in Google Search Console and GA4, track keyword rankings, and deliver periodic reports on organic growth.

Cross-team collaboration: Work with writers, designers, and the product team to align content with user needs and business goals.

Competitor & trend monitoring: Track competitors' content, identify content gaps, and spot emerging topics in the crypto market.

Requirements

3–4 years of relevant experience in content SEO or SEO-oriented content marketing.

Command of keyword research and a deep understanding of search intent.

Command of on-page SEO principles and structuring optimized content.

Ability to write fluent, accurate, error-free Persian and edit specialized content.

Practical familiarity with Google Search Console and Google Analytics (GA4).

Familiarity with at least one keyword/SEO tool such as Ahrefs / Semrush / Google Keyword Planner.

A data-driven mindset: the ability to make decisions based on metrics, not just intuition.

Organization, follow-through, and the ability to manage several content projects at once.

Nice to Have

Genuine familiarity with or interest in cryptocurrency and blockchain.

Content SEO experience in the fintech or YMYL domains.

A basic understanding of technical SEO (structured data, page speed, site structure).

Familiarity with content optimization tools (e.g. Clear scope / Surfer SEO or similar).

Experience working with a content team and managing freelance writers.