Senior SEO Specialist

Job Description

The senior SEO specialist helps optimize the online presence and increase the visibility of the company's website. This role requires in-depth data analysis, development of SEO strategies, and close collaboration with various teams to improve the site's ranking and traffic.

Duties:

• Develop and implement comprehensive SEO strategies to improve website visibility and ranking.
• Conduct keyword research and clustering to inform content development and optimization.
• Analyze and interpret search intent to align strategy with user needs and behaviors.
• Manage on-page SEO elements using WordPress CMS and related SEO plugins.
• Build and execute backlink and content marketing strategies, including guest posts and PR campaigns.
• Utilize AI tools to enhance SEO analysis and decision-making processes.
• Monitor and report on SEO performance metrics and make data-driven adjustments.

Requirements:

• Proficiency in WordPress CMS and SEO plugins.
• Strong understanding of search intent and keyword research methodologies.
• Experience with SEO concepts and tools.
• Knowledge of backlink and guest posting strategies.
• Familiarity with AI tools for SEO purposes.