Job Description
The senior SEO specialist helps optimize the online presence and increase the visibility of the company's website. This role requires in-depth data analysis, development of SEO strategies, and close collaboration with various teams to improve the site's ranking and traffic.
Duties:
- Develop and implement comprehensive SEO strategies to improve website visibility and ranking.
- Conduct keyword research and clustering to inform content development and optimization.
- Analyze and interpret search intent to align strategy with user needs and behaviors.
- Manage on-page SEO elements using WordPress CMS and related SEO plugins.
- Build and execute backlink and content marketing strategies, including guest posts and PR campaigns.
- Utilize AI tools to enhance SEO analysis and decision-making processes.
- Monitor and report on SEO performance metrics and make data-driven adjustments.
Requirements:
- Proficiency in WordPress CMS and SEO plugins.
- Strong understanding of search intent and keyword research methodologies.
- Experience with SEO concepts and tools.
- Knowledge of backlink and guest posting strategies.
- Familiarity with AI tools for SEO purposes.
