Senior CRO Specialist

Dr. Next Tehran

Posted a year ago

Job Description

Dr. Next is looking for a Senior Conversion Rate Optimization (CRO) Specialist to improve lead generation and sales conversion rates on websites through end-to-end management of the conversion optimization process. The successful applicant will have a proven track record of how to research, plan, implement, manage and report on successful projects. Responsibilities: ● Manage key conversion points in the marketing funnel. ● Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms. ● A/B test and continually measure the performance of CTAs. ● Collaborate with teams responsible for blogging, email, and social media, in order to optimize each conversion path. ● Optimize our marketing conversion paths. ● Increase conversion rates and drive marketing-qualified leads for our sales team. ● Optimize the lead-to-customer conversion rate. ● Increase funnel marketing efficiencies.

Requirements

: ● At least 2 years of conversion rate optimization experience. ● Deep understanding of conversion/persuasion best practices and the ability to apply that knowledge to client projects. ● Copywriting skills, particularly the ability to write compelling value propositions. ● Superior attention to detail and strong organizational skills. ● Exceptional oral and written communication skills. ● Proactive and self-motivated to seek answers, generate ideas, and develop new skills. ● Familiarity with conversion optimization testing tools such as LiveBall, Google Optimize, Optimizely, SiteSpect, Test & Target, and Unbounce. ● Advanced understanding of Web Analytics such as Google Analytics.

Employment Type

  • Full Time

Details

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