Sales and Marketing Manager

Job Description

• Develop and execute Marketing and Market Development strategies with a strong focus on sales growth and market share expansion.
• Conduct comprehensive Marketing Mix (4P) analysis, including Product, Pricing, Distribution Channels, and Promotion.
• Prepare and manage Sales Forecasts, analyze Forecast vs. Actual performance, and develop sales scenarios.
• Conduct comprehensive market, competitor, and consumer behavior analysis to identify and translate Business and Consumer Insights into actionable strategies.
• Develop Go-to-Market (GTM) strategies and plans for new product launches and market expansion.
• Plan, monitor, and evaluate the performance of new product launches and market penetration initiatives.
• Analyze sales performance by product, channel, and region, and develop actionable improvement plans.
• Ensure alignment among Marketing, Sales, and Supply Chain teams in Sales Forecasting, Demand Planning, sales targets, and market development. Collaborate closely with Production and R&D to ensure product readiness and adequate supply capacity for product launches and market expansion.
• Manage Marketing budgets and evaluate the effectiveness of Marketing activities, including ROI/ROMI analysis.
• Lead and manage the Marketing team and advertising agencies, and provide analytical reports and strategic insights to senior management.

Requirements

• Minimum 10 years of experience in Marketing / Market Development.
• Minimum 5 years of senior-level management experience.
• Proven track record in FMCG, Food & Beverage, or Consumer Goods industries.
• Professional expertise in 4P, Sales Forecasting, Market Sizing, Pricing, and Channel Strategy.
• Proven successful experience in new product launches and market development.
• Strong ability to analyze sales and market data and translate them into Business Insights and actionable decisions.
• Strong Leadership, negotiation, presentation, and data-driven decision-making skills.
• Completion of mandatory military service or holding a permanent exemption certificate.
• Age: 35–45 years.